Branding agency Depot WPF rebranded international pharmaceutical company headquartered in Hong Kong.

Finding out what's on consumers' minds is increasingly important and enables companies to deliver innovative new products and services. Open, honest dialogue can get to the heart of customers' wants and needs. Marketers are considering new strategies and tools, thanks to the advent of Web 2.0.

Packaging Excellence Category: Kraft's Balance Bar lamination features a proprietary Ceramis® PET film barrier layer. Created by Alcan Packaging, the silicon-oxide-coated film combines outstanding optical clarity with high barrier properties. The result was a package that provides a crystal-clear window to highlight the appearance of the organic bar, which is load...

AgroLabs brings glass bottles of liquid nutritional supplements to market featuring ECO-FRIENDLY, SUSTAINABLE polylactide film shrink labels.

Today's consumer is already overwrought with product choices, and with the approaching holidays (which seem to come earlier and earlier each year) the mass of offerings will increase tenfold. Couple that with the fact that (at this "most wonderful time of the year") it's not only the products themselves that multiply, but the number of package designs for each.

Huhtamaki, the global consumer packaging specialist, has received five WorldStar awards in the annual packaging competition organized by the World Packaging Organization.

RPC Containers Blackburn’s redesign of the distinctive jar used to package Millions candy has given the brand enhanced visual impact in sweetshops and other retail outlets.

Amcor PET Packaging commercializes the first custom application of its PowerFlex™ polyethylene terephthalate (PET) bottle. Welch’s, Concord, Mass. recently launched six varieties of its 100% juice in Amcor’s 14-ounce custom PowerFlex™ bottle.

Finest Swiss spirits from Lateltin Lanz Ingold in PET bottles from kavo by greiner packaging

Andrew Billington, operations manager at Brecon Pharmaceuticals in Wales, addresses recent trends in packaging.

For better package design research, you should use two categories of methodologies: those that rely on verbal or written responses and those that rely on behavior. Integrate them such that one verifies the other.

Dr. Goldfrank joined Mead in 1990 as president of Mead Imaging, which was subsequently sold. In 1991, he became corporate vice president of Mead Central Research and, in 1994, he became president of the company's Coated Board Division.