SABMiller India is the second largest brewer in India. Competition has been increasing throughout the years and consumer perception is changing as well. Specifically the market for beers with a higher percentage of alcohol is growing rapidly. As such SABMiller India decided to launch Foster’s Strong.

CARTILS created a successful brand presentation for Foster’s Strong in which the international appearance was emphasised, clearly staying in-line with the overall family resemblance, while differentiating from the competitors.

The new product range reflects the authenticity of the brand; the recognizable blue colour remained unchanged as it reflects the unique Australian character and creates shelf impact. The vertical “Strong” panel is in line with the family feel of Fosters, while clearly communicating the difference of the variant.