Whether a beverage brand is new or a category staple, a packaging makeover can intrigue and entice consumers. Packaging builds excitement that can attract new consumers, a different demographic or help the company’s environmentally friendly policy. This year, brands opted for redesigns and new materials to attract the eye — and wallet.

Huhtamaki, the global consumer packaging specialist, has received five WorldStar awards in the annual packaging competition organized by the World Packaging Organization.

Amcor PET Packaging commercializes the first custom application of its PowerFlex™ polyethylene terephthalate (PET) bottle. Welch’s, Concord, Mass. recently launched six varieties of its 100% juice in Amcor’s 14-ounce custom PowerFlex™ bottle.