In Western Europe, the dairy industry is forecast to stagnate over the next five years, generating little to no growth in volume or value terms. With the market being so fragmented, dairy companies are constantly looking for an advantage over their competitors.

As part of Prodexpo 2023, the 21st Russian Congress of Milk Producers and Processors took place at Expocentre Fairgrounds. It was organised by the Russian Union of Dairy Enterprises.

Milk is diversifying. Mixed milk drinks now already generate annual retail sales of around EUR 100 billion on the global market, i.e. roughly as much as the international market for standard milk products.