With more than 500 million euro annual sales, Poland is the second largest exporter of mattresses worldwide surpassed only by China. In order to address the growing demands of this evolving market segment, Mondi Simet offers a full range of standard transport cases, large boxes and die-cut products with HQPP printing. The leading Polish manufacturer of mattresses and beds, Hilding Anders Polska, is one of the most recent customers to benefit from Mondi Simet’s cutting-edge technical know-how and state-of-the-art equipment. The close collaboration resulted in the exciting packaging concept Box on Wheels, which helps Hilding Anders Polska’s end-users easily transport heavy items (up to 28 kg).

Established in 2000, Hilding Anders Polska manufactures beds and premium mattresses for leading furniture brands and popular private labels. In their drive to lead in their market the corporation is continuously pursuing opportunities to differentiate from competition and drive innovation. Faced with the challenge of packaging as heavy and bulky a product as mattresses, the manufacturer was on the look-out for smart solutions that combine high-end packaging design with easy transportation and storage along with an extraordinary end-user experience.

Dominik Błach, sales manager at Hilding Anders Polska, stated that “the solution developed by Mondi exceeded our expectations. Our customers and purchasers were impressed – the one-size-fits-all concept with the convenience factor for the consumers helped us sell our products to some of the biggest retailers in Poland. And our customers’ end-users are delighted – many say they reuse the functional box as storage once they’ve unpacked their mattresses.”

The packaging concept developed in cooperation Hilding Anders Polska and Mondi Simet ticks all the boxes – its innovative design, including wheels and a handle, helps customers transport their mattress from the shop straight to their bedroom. In addition to being user-friendly, it also requires 20% less material and is fast to assemble. Additionally, the new box allows to pack a range of different mattress sizes which optimises procurement and storage on the customer’s side. Lastly, this unique way of packing mattresses along with the high quality print on the corrugated cardboard sets the product aside from standard mattresses in the store and underscores the product’s premium character.

Bartlomiej Wasilewski, Sales Director at Mondi Simet, added: “The project with Hilding Anders Polska is an example of how local brands can benefit from the added value provided by Mondi. By delivering out-of- the box solutions made of corrugated board that simplifies internal processes and improves end-users’ experience, we can boost business growth without compromising our environment.”