Following a year of fluctuating raw material and energy costs, Europe’s leading multi-material packaging manufacturer, LINPAC Packaging, has moved to put a fresh innovation strategy in place to support customers during volatile market conditions.

In the past month polymer prices have risen sharply – the cost of both PET and PS rose by approximately €100 per tonne – and LINPAC Packaging predicts the cost of all polymers will continue to increase through the first half of 2012.

In response to the forecasts the food packaging company is investing in developing more cost-effective solutions for customers – packaging products that are lighter and more sustainable, and yet retain all the qualities that make them fit for purpose.

Bart Stubbe, VP Purchasing at LINPAC Packaging, said: “We are in the process of developing fresh ideas and high-quality products using the minimum amount of material needed for packaging to effectively protect, preserve and present food. At LINPAC Packaging we have significantly improved our process technologies and are working towards step change improvements in the reduction of rigid tray weights.

“Not only does this help our customers during challenging economic times, but it also addresses their – and consumers’ – environmental concerns. This fresh thinking within LINPAC Packaging means that we are committed to delivering cost-effective and innovative packaging solutions which will keep us at the forefront of our industry.”

Mr Stubbe added: “The year-on-year average for the past three years for most polymers has continued to increase, and this trend is set to continue.”

“Our fresh thinking ethos extends from the products we offer to the way we run our business. Ensuring we have sustainable operations in place is the key to our success – and that of our customers,” concludes Mr Stubbe.