Last year, the Hinckley Design team produces a display working with the Giles Miller studio on his latest collaboration with Stella McCartney. They designed “Pop Up” displays for a location in Paris which incorporated giant corrugated letters and fluted cubes with gold-leaf detail.

And the collaboration continues. This year, the Giles Miller studio in London developed a range of “Pop-Up” display units for the launch of Stella McCartney’s new clothing for Kids across the UK and Europe and as far as Japan and Saudi Arabia.

The units all produced by the design department consisted of eight 3m walls with various cut outs of animals and other shapes to form an interesting interactive 3D shapes.

These displays have now started to be installed at various Selfridges across Europe the first one being in London.