To reflect a constantly changing world and to better identify the present expectations of packaging user markets, the EMBALLAGE 2010 organisers set up the Pack Experts Committee in March 2010.

For the first time, this committee gathers ten leading experts from the biggest international groups in their sectors (e.g. Food, Health, Hygiene-Beauty, Retailers, Industrial goods), as well as ECO-EMBALLAGES:

• Sébastien Fily, BAYER SANTE FAMILIALE, Packaging Development Manager
• Chantal Sandoz, GROUPE CARREFOUR, Group Packaging Director
• Reynald Truchon, CHARAL, Purchasing Manager, Packaging / Semi-processed foods
• Arnaud Rolland, COCA-COLA ENTREPRISE, Sustainable Development Manager
• Vincent Ferry, DANONE RESEARCH, Packaging Development Manager
• Martine Varieras, ECO-EMBALLAGES, Managing Director Services to Licensees
• Charles Duclaux, L’ORÉAL, Packaging and Environment Manager
• Claudine Rosiers, NESTLÉ FRANCE, Corporate Packaging Director
• Olivier Devie, NICOLAS FEUILLATTE, Purchasing Manager
• Michel Panouillot, RENAULT, Packaging Expert

The Pack Experts Committee led by Annette Freidinger, Consultant for EMBALLAGE, met in Paris on April 1st, 2010 and defined criteria to distinguish the 2010 innovations proposed by manufacturers of packaging and packaging machine and service companies at EMBALLAGE 2010.

Packaging in the new millennium must primarily offer intelligent features, PROVIDING SOLUTIONS while REVEALING TRENDS i.e. to inform, protect, serve, attract, carry…

Brands are now expecting packaging to deliver performance based on the three mainstays of Social and Environmental Responsibility (SER):

1. – the economic aspect through:- > ADDED VALUE AND EFFICIENT SOLUTIONS FOR THE COMPANY
2. – the environmental aspect via: -> FAIR AND ENVIRONMENTALLY RESPONSIBLE ALTERNATIVES
3. – the social aspect with: -> USAGE, MEANING, AND ERGONOMICS FOR THE BENEFIT OF THE INDIVIDUAL

The presentation of the major innovations exhibited at EMBALLAGE will be organized around the above 3 categories. The Pack Experts Committee members will also award their “Choice selection” among the products which will be showcased in the specifically designed "Pack Innovation" Area.

EMBALLAGE 2010
39th World Packaging Exhibition
From November 22nd-25th, 2010 – Paris Nord Villepinte – France
1,250 exhibitors from 47 countries and 85,000 expected visitors
To visit – Tel.: +33 (0)1 76 77 15 18
For more information and to request your badge: www.emballageweb.com