Efes âûïóñòèë ïèâî Green Beer â íîâîì ôîðìàòå óïàêîâêè
Ãðóïïà êîìïàíèé EFES â Ðîññèè â íà÷àëå îñåíè ïðåäñòàâèëà â ïðîäàæå ìàðêó Green Beer â íîâîì ìîëîäåæíîì ôîðìàòå — ýêîíîìíîé ÏÝÒ-áóòûëêå 2,5 ë.
Ñïåöèàëèñòàìè äèçàéí-àãåíòñòâà BQB áûë ïðîâåäåí ðåñòàéëèíã ýòèêåòêè Green Beer, äîáàâëåíû íîâûå ãðàôè÷åñêèå ýëåìåíòû â ñîîòâåòñòâèè ñ êîíöåïöèåé ïîçèöèîíèðîâàíèÿ “Party size” — ïèâî äëÿ äîìàøíåé âå÷åðèíêè.