Every year Sharpak support the breast cancer awareness campaign 'Tickled Pink' by providing pink mushroom punnets to ASDA.

The deep flat mushroom punnets are in ASDA stores from October 10th for approximately three weeks. Some of Sharp Interpack's customers are involved in providing the mushrooms-Prime Champ/Sussex mushrooms and CMP mushrooms. The pink dye for the distinctive punnets containing jumbo sized mushrooms is provided by PMB.

The campaign is in its 13th year and has raised nearly £20m for Breast Cancer Campaign and Breast Cancer Care through sales of pink products and in-store fundraising.

The money raised has funded 48 research projects in 20 locations across the UK and solely funded three scientific fellowships worth £1.4m.