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Ukraine: Sandora Company enlarges its wine range

Unipack.ruUnipack.ru / 10.04.2009

After mid-April the wine brand range of Sandora Company will be enriched with two new flavors: ‘Tamyanka’ and ‘Kadarka’ of ‘Svyatkova kolektsia’ TM.

‘Tamyanka Svyatkova kolektsia’ is ordinary table semisweet white grape wine that contains 9.0-12.0% of spirit, 4.0-5.0% of sugar. This sort of wine is made of muscadine or European sorts of grape and has tender aroma and fresh sweet taste.

‘Kadarka Svyatkova kolektsia’ is ordinary table semisweet red grape wine that contains 9.0-12.0% of spirit and 4.0-5.0% of sugar. This wine is made of red sorts of grape, such as Cabernet, Saperavi and Merlot, and has rich aroma and harmonious sweet taste.

According to company specialists forecasts ‘Tamyanka’ flavor will occupy 14% in the ‘Svyatkova kolektsia’ TM portfolio, and ‘Kadarka’ will take 11%.

Marketing Director Elena Stoyanova says: ‘We are sure that our ‘Tamyanka’ and ‘Kadarka’ will become favorites among admirers of ‘Svyatkova kolektsia’ TM, because when it becomes warmer it’s time for active rest in the open air, where products of ‘Svyatkova kolektsia’ TM will be irreplaceable due to their package convenience, obtainable price and good quality.’

Recommended price for new flavors will be 12.50 hrn. At retail ‘Tamyanka’ will appear on April 10th and ‘Kadarka’ on April 21.

The share of ‘Svyatkova kolektsia’ TM at the market is about 9% in volume (according to MEMRB data).

‘Svyatkova kolektsia’ is natural native wine that is made from European sorts of grape that grow at the most favorable for wine-making regions of our country - Nikolayev and Kherson oblasts, in Crimea and Zakarpatye. The product range of this trade mark consists of a number of grape wines and each of them has its own aroma and taste.


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