End of February at Kaluga brewery SABMiller RUS started new Zolotaya Bochka Razlyvnoe production, this rich beer with mild taste was brewed especially for keg beer taste lovers.

Zolotaya Bochka brand is for 10 years in the market and is one of the most stable and successful local premium brands. Zolotaya Bochka ranks second in premium segment, with market share in value terms 10, 6% (according Nielsen January 2009 large cities with population over 10 thousands people).

Industry experts pick up on the latest market trends such as consumers’ disposition towards natural beer sorts, which are in production process retain wholesome elements and natural taste. Zolotaya Bochka Razlyvnoe is the market novelty that is expected. Lager with an ABV of 5,2% with rich balanced taste of keg beer.

«Zolotaya Bochka» brand extension will let us to increase brand market share, — says Bertrand van Renynghe Marketing Director SABMiller RUS, — as well as strengthen brand leading position and brand image in general ».

"Zolotaya Bochka Razlyvnoe" will be on sale in golden-brown bottle of 0,5 liter, with beer mug shape resembled. New SKU will be distributed in all large cities of Russia through traditional retail system and supported with national advertising campaign with TV, outdoor and POSM advertisement placements.