Beiersdorf wanted a packaging format that would symbolise the range’s luxurious qualities, and developed the cream jar (which is used to package the Day Cream and Night Cream products) in close co-operation with RPC Bramlage. The pack features an innovative dual-layer construction, with a coloured inner jar visible inside the clear outer container. While the overall pack achieves a ‘glass effect,’ the use of plastics offers significant lightweight and shatterproof advantages that make it safe and practical both for the end user and the supply chain.

RPC Bramlage has utilised unusual materials to achieve the pack’s distinctive look. The outer container is injection moulded in a type of polystyrene to achieve a luxurious thick-walled effect. The inner jar is manufactured in violet PP, shaded to suit the product: a lighter colour differentiates the Day Cream from the darker Night Cream. Labels applied to the outer jar by Beiersdorf enhance the premium effect. The two-part lid uses the same combination of polystyrene outer and PP inner components, but is also metallised for further on-shelf impact.