M-real Consumer Packaging, a leading supplier of label papers in and other CIS countries, is launching two new fully wet strength label papers aimed at the expanding beer and beverage market.

Known as Simcastor Label WS, a supercalendered label, and Simcastor Label WSE, linen embossed label, the new label papers are ideal for use with glass and PET bottles.

Both Simcastor Label WS and Simcastor Label WSE offer full wet-strength, starting from the manufacturing process, in chiller cabinets in wholesale and retail environments, and in the home. They come in basis weights of 70, 75 and 80 g/m², and both are alkaline resistant.

Simcastor Label WS and WSE provide excellent functionality throughout the value chain:

• Printing: they are suitable for printing by sheet-fed offset, gravure and flexo, offering good dimensional stability
• Die cutting: the labels have good lay-flat characteristics and give a good die cutting result
• Labelling: their reverse side treatment allows for easy glueing and curl control, and they are suitable for today’s fast bottling lines.
• Logistics: help nurture brand identity in retail stores and restaurants. Ideal for cold storage.
• Washing: the labels can be removed in one piece in an alkaline washing process.
• Recycling: bottles are easily recycled, and removed labels can also be incinerated.

Eija Weckström-Rita, Sales Director of M-real Consumer Packaging comments on the launch: “Around 95% of wet-glue labels are made from paper, which is a sustainable choice. The main end user is the beverage industry – approximately 80% - so it made sense for M-real to take our expertise in label paper manufacture to launch two new full wet strength products.”

Simcastor Label papers are produced at M-real Simpele Mill in , manufactured to high environmental and quality standards that include PEFC Chain of Custody, ISO 9001, ISO 14001 and ISO 22000. They are available in both sheets and reels, and have good availability thanks to short production cycles.