We invite you to take part in “Packaging That Sells”, the first Russian national competition of its kind. The competition will be held as part of the meat industry’s biggest winter event – the 7th International Meat Industry Forum. The competition is taking place for the first time, and is FREE for all entrants. Put your best product in the running!

We all know that packaging is one of the main sales criteria in the modern consumer market. Appearance, neatness, comfortable shape and colour all tell the consumer about the quality and unique character of a product. Psychologists established long ago that, in the perception of the consumer, “packaging = product”, and that means that packaging has to be the main focus for the marketing teams and sales departments of processed-meat manufacturers. The grocery business depends to a great extent on the quality of packaging.

The Packaging That Sells Competition has been created especially for those manufacturers who actively employ effective and innovative packaging solutions in their product range. Production design, graphic solutions, new packaging sizes, and packaging concepts have become a tool for increasing profits in many companies. The effective commercial implementation of new packaging solutions brings profits, increases sales volume and, in the final analysis, contributes to the growth in value of a business as a whole. Stories of packaging success, unusual design solutions, and remarkable commercial results are the attributes that entrants will need to take an active part in the event.

We invite you to share your marketing and production successes with a wide professional audience at the major international form The Meat Industry, which takes place 18-21 March 2008 at the Crocus-Expo exhibition centre in Moscow.

The competition jury is made up of professional marketers, designers, economists, and technologists, who together will assess the commercial success of your project in their area of expertise.