The main special feature of the Kupecheskoye ZHIVOYE variety is that it passes through a modern high-technology filtration process which allows the beer to keep useful matter while also increasing the shelf life of a "live" beer from the traditional 5 days up to 2 months.

Sergei Tolstenko, brand manager of Kupecheskoye beer, comments on this development as follows: "The absence of pasteurisation makes it possible to keep a maximum of aroma and taste qualities of live beer. The appearance of the new unpasteurised variety will be an additional advantage of the Kupecheskoye brand, enabling us to enhance the desirability of the brand among our permanent buyers and also to attract new ones."

The new product is an example of the effective combination of the best traditions of beer brewing of the "Soviet" age, when all beer was "live" but spoiled quickly, and the leading experience of specialists at Baltika Breweries. For preparation of Kupecheskoye ZHIVOYE we use ecologically pure malt and the highest quality hops.

Kupecheskoye ZHIVOYE will be produced in convenient 1.5 and 2-litre PET. An original design label which underlines the taste advantages of the Kupecheskoye ZHIVOYE variety was especially created for this product.