Danone chose a "striking" Fuchsia colour for its new product line Essensis.

Alcan Packaging supplies the lidding film which is a Mixpap® printed in fuchsia with metallic ink for the text. The greatest challenge was to achieve high print quality on a fuchsia background. This was made possible using the Heliostat system which ensures uniform colour.

Danone’s Essensis was launched in France beginning of 2007.

Alcan Packaging - Food Europe is the European leader in flexible packaging for the food and beverages market. Alcan Packaging - Food Europe registered sales of $US2.1 billion in 2006. It operates 31 plants in 18 countries and employs 7,500 people.

Alcan Packaging - Food Europe is a part of Alcan Packaging, a world leader in flexible packaging solutions for the Beauty, Food, Pharmaceutical and Tobacco markets.