Sleeved cups are the ideal packaging variant for smoothies and coffee drinks from Gropper

For the German dairy Gropper, Greiner Packaging packs smoothies and coffee drinks. At the very first glance onto the supermarket shelves these lifestyle beverages stand out because of their aesthetic shape and brilliant colours. Robert Obermayr, Market-Product Manager for k2 products at Greiner Packaging, explains, “Trend beverages need to make the mouth water and communicate their high-quality content. Sleeved cups are the perfect answer to these specific challenges.”

Kremsmünster, 9^th August 2007. – This year, two striking developments are marking the trend lifestyle of the summertime: The demand for cold coffee drinks continues.  With the smoothies, a beverage concept from overseas is conquering the European mainland.

New Trend: Smoothies

Basically, Smoothies are composed of fruit purée mixed with fruit juice. Their name refers to the creamy consistency of the new, healthy trend beverage. Back in  the 1960s, the first fruit concentrates were sold in the U.S. under the name ’smoothies’. The smoothies’ breakthrough on the market was achieved at the turn of the millenium: In Great Britain, the whole-fruit beverages have been positioned as extraordinarily healthy. With this image, they still score today due to the rapidly growing number of nutrition-conscious consumers.

Sleeving upgrades the look

The German dairy Gropper has long recognised the developments on the beverage market. Both the new smoothies and the coffee drinks, which are becoming increasingly popular, are on offer in the product range. With both trend beverages, Gropper counts on cup packaging made by Greiner Packaging. Slim, conical k2 cups of an elegant, high-quality look wrap the lifestyle beverages. Sleeving technology is used for all-over decoration with brilliant colours. As a result, the very look of the cups transmits the utmost quality from the shelves.

Crystal-clear principle of quality

At Gropper, this high standard of quality is perceptible in every detail of the products – from the selection of the raw materials to sophisticated quality assurance measurements within the company and packaging details. With a simple and effective formula, the Bavarian family-run company pinpoints its philosophy on this subject: “The definition of quality is when the customer returns and not the product”. For many years now, quality has connected Gropper and Greiner Packaging through a multitude of successful packaging projects.