“This bottle represents true innovation and an interesting alternative to the standard can format. The long neck gives real product differentiation from the competition. The shape combines with superb print finish to present an all round winning pack” – Judges’ comment.

The striking and innovative aluminium bottle with an extra long neck gives Burn real product differentiation in the highly competitive energy drinks market. The unique design utilises advances in shaping and printing technologies to enhance brand equity and create distinct communication. The print technology enhances the iconic flame while the use of UV inks lends real potency to the brand at night. The mastering of long stroke aluminium shaping associated with sharp graphic results are central to Boxal know how and service to the marketers.

This successfull development is the result of close project work between Boxal and Burn teams starting at the very early design stages. All aspects of marketing design and optimal bottling conditions have been integrated to create this iconic package.