Novelis Inc. once again demonstrated its recycling leadership in North America by recycling 24 billion used beverage cans in 2006. Annually, Novelis recycles about 45 percent of all UBCs collected in the US and Canada through its recycling plants in Berea, Ky., Oswego, N.Y., and Greensboro, Ga. The Berea plant is the world's largest facility dedicated to UBC recycling.

Recycling aluminium provides valuable economic, environmental, and social benefits. Aluminium is infinitely recyclable, meaning that the cans recycled by Novelis are manufactured back into new can sheet in a closed-loop process than can be repeated forever. On a global scale, Novelis recycled a record 38 billion UBCs in 2006, which translates to more than 500,000 metric tons of aluminium.

"Novelis has a long track record of establishing and sponsoring UBC collection programs in the U.S. to increase recycling rates and build local awareness that it pays to recycle aluminium," explained Gary Wygant, Recycling Director. "Our multi-faceted approach is through a number of high-profile sponsorships such as "Cans for Cash - City Recycling Challenge" in partnership with the U.S.