Touch Automation exclusively uses UPM Raflatac RFID tags to optimize key supply chain and consumer processes.

Touch Automation’s systems provide consumers with an easy, convenient means to rent or purchase entertainment CDs and DVDs, while reducing the threat of theft and shrinkage.

Multiple system configurations, which hold between 550 and 3,500 RFID tagged CDs or DVDs, provide near-real-time insights into the availability and financial performance of each system, as well as its inventory. Using RFID enables retailers and Touch Automation to monitor and validate rentals, returns and purchases, while assessing inventory to fine tune stocking processes for higher revenue per system.

Touch Automation uses UPM Raflatac’s Rafsec BullsEye tag to streamline critical inventory management processes. RFID-tagged merchandise can be shipped to any system located within retailers’ enterprises. The tags help retailers authenticate goods and reduce thefts and losses, a critical industry problem. Consumers are automatically charged for the full cost of goods if RFID tags are destroyed or missing upon items’ return.