Amcor PushPop, the new easy-open and fun-shaped flexible pack from Amcor Flexibles, has been chosen by Evolution Foods Ltd. for the launch of two variety packs of its roasted seed-mix snack products. Each box contains three 70g Natural Selection Seed Mix PushPop packs - Garlic & Chilli, Tamari and Original flavours and Apple & Blackcurrant, Apricot & Pecan and Pear & Almond - and are on sale in Waitrose supermarkets in the UK.

The patent pending, innovative, vertical form fill seal, Amcor PushPop pack has a novel easy open system and is ideal for a wide range of products consumed directly from the pack. The easy open system is created during AF conversion and allows the consumer to push and pop open the pack through the centre of the top side gusset. The bowl shaped free standing pack thus created has a conveniently wide opening which gives full accessibility to the product packed inside. The pack is ideal either for single use or for re-close with the application of a pressure sensitive adhesive coated label.

The Natural Selection Seed Mix PushPop packs are made by Amcor Flexibles in the UK from a laminate of 20 micron natural OPP reverse printed and laminated to a proprietary 70 micron white polyethylene. Gravure printing, lamination to the PE supplied by AF Extrusion UK and application of the Fancy Slit easy open system were all carried-out at AF S&R assisted by Amcor Flexibles' UK Development team. The stackable and stand-up Amcor PushPop offers excellent on shelf product differentiation and the entire surface can be printed, including the top and bottom of the pack. Gas tight and gas flushable material solutions are also available. The Amcor PushPop pack can be run on any VFFS packing machine with 4-side seal facility.

The contract packing division of Universal Flexible Packaging is packing the generic PushPop packs for Evolution Foods and applies a label to the front and ink-jet to the back. This UK-based company's division operates as a co-packer for most of the major multiples and independent food distributors and is organically certificated and food approved to the higher level of EFSIS.