The Coca-Cola Co is investing 250 mln usd in a major restructuring and marketing exercise at its Indian bottling arm Hindustan Coca-Cola Beverages (HCCB), reported The Economic Times without citing its source.

The soft drink company also said it has initiated discussions with franchisee bottlers to buy out plants that were set up for manufacturing 200-ml bottles, as it is not pushing for volumes any more, the report said. HCCB is realigning its own idle bottling capacities and setting up additional ones for new products, it said. A Coca-Cola spokesperson declined to comment on the report.