Unilever has introduced AdeZ, a combination fruit juice and soya drink. The playful pack graphics, designed by London-based Pearlfisher, have a passionate Latin American feel, while the logo’s hand-written style suggests self-expression. It also blends two colours, implying the fusion of two fruit flavours within each drink.

Manufactured and printed by Tetra Pak in Dijon, France, the cartons have coloured caps to help differentiate the flavours within the range. They are offset-printed in five colours – cyan, magenta, yellow and two variant special line colours per pack – with pre-press artwork done by Lloyd Ferguson Hawkins in London.