The new Schauma Easy Shine Conditioner line in Germany, launched by Schwarzkopf & Henkel Dusseldorf, features eye-catching, convenient packaging from RPC Verpackungen Kutenholz.

Helping to convey and reflect the values of the haircare line, which claims to offer sleek, shining hair without rinsing, the reverse-tapered, custom-designed bottles, blow-molded by RPC in pearlescent red or white polypropylene, hold Moisturizing Care, Soft and Silky and Colour Shine product formulations. The bottles are topped with translucent red or blue overcaps to distinguish between the various products in the line. The bottles are also outfitted with pumps for fast, controlled dispensing.