BOBST opens a Digital Inkjet Demonstration Center in Barcelona
BOBST wants to shape the future of the label industry and believes digitalization is the main driver. BOBST has expanded its demonstration capabilities with a dedicated demonstration center outside of Switzerland.
“Barcelona is an European hub and such a vibrant and exciting place, it seemed the natural choice for our new Center,” said Erik van Sloten, Head of Sales Label. “We are on the final stretch and almost good to go. All of the equipment is state-of-the-art, and the onsite team is extremely passionate and knowledgeable.”
The first two machines in the Demonstration Center are the
The unique Mouvent™ Cluster Technology – the core of all presses, which visitors to the Center will be able to see up close – allows label production on a wide range of substrates such as paper, self-adhesive labels, transparent, metallic and flexible materials. The Mouvent™ Cluster Technology combines high-quality, high productivity and low cost of ownership in one single platform opening a new chapter for label production.
In the future, the Center will also house the BOBST
“We are ready to write the next chapter of label production. We know that some of you can’t come, but do not worry, we have virtual demonstration capabilities,” added Erik van Sloten.
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