Pepsi introduces mini can in Canada
02.03.2004
Capitalizing on mini craze, addressing situations where 12-ounce can of Pepsi is too much of good thing, Pepsi-Cola Canada Ltd., Mississauga, ON, launches 8-ounce (237-millilitre), aluminum can for its flagship cola. "Our market research shows that some consumers want a smaller size option to meet varying lifestyle needs," says Richard Burjaw, vp, Marketing, Pepsi-Cola Canada.
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