Metsa Board designs new Arctic Blue Gin package with holographic Northern Lights flare

Metsä Board, the leading European producer of premium fresh fibre paperboards and part of Metsä Group, has designed the Arctic Blue Gin package with an impressive holographic design inspired by the Northern Lights. Arctic Brands Group, the Finland-based spirit company, tasked Metsä Board to design the dramatic package using MetsäBoard Pro FBB Bright lightweight folding boxboard.

Metsä Board designed the package structure, the original graphics, and the embossing. The Northern Lights image was created by printing on top of Envirofoil®, a plastic-free, holographic metallization effect designed by the paper converter, Hazen. It uses 1% of the aluminium of traditional foil laminates– making it economical and environmentally friendly. 

“We wanted to convey an image of a clean, crisp winter’s night highlighted by the flaming exotic Northern Lights,” says Mark Beamesderfer, Packaging Services Director Americas, Metsä Board. “Producing such highly challenging print requires a lot from the material. Smoothness and stiffness is required, so the paperboard properties had to offer a uniform smooth surface, crease and fold exceptionally well, and provide economic and environmental superiority.”