First Turkish packaging printer signs subscription contract with Heidelberg

Turkish packaging producer Sentez, which is based in Istanbul and has a workforce of around 550, has elected to use the subscription model of Heidelberger Druckmaschinen AG (Heidelberg) as part of its growth and digitization strategy.

That makes the Sentez Group the first Turkish company opting to conclude this type of contract with Heidelberg and use a large format press. The pay-per-use agreement with Sentez includes not just one but two subscription contracts – one each for the 70 x 100 centimeter and 120 x 160 centimeter sheet formats. For both formats, Heidelberg is providing an all-in package that covers press, consumables, service, workflow, and performance consulting. This is replacing four competitors’ systems that Sentez has been using to date. In terms of value, it is one of the most comprehensive subscription contracts yet that Heidelberg has concluded with a single customer. Sentez is one of Turkey’s largest packaging printers and has a production area of some 55,000 square meters (just under 600,000 square feet). The company mainly produces folding cartons for the food and pharmaceutical industries, with around 20 percent of its products going to neighboring countries.

“We weren’t actually planning any major investments in 2018, but the pay-per-use model being offered by Heidelberg will enable us to grow faster and significantly boost our productivity in a fiercely competitive market,” says the Sentez Group’s CEO M. Süleyman Öncel, explaining the reasons behind his investment decision. “The digitized solution from Heidelberg and the comprehensive consumables package providing peace of mind are also further increasing our level of automation,” he adds.

“It’s becoming increasingly clear that our use-based subscription model in conjunction with the Smart Print Shop is exactly what the sector has been waiting for. More and more customers in all market segments are keen to enjoy the benefits of higher productivity, increased flexibility, and a lower capital commitment. And only Heidelberg offers this combination!” stresses Stephan Plenz, member of the Heidelberg Management Board responsible for Digital Technology.