Logo on the inside - a hidden pearl making your yogurt a marketing tool
The unique flexible packing – Unembossed die-cut lids with logo on the inside – has become available for the Packaging Factory MILK’s clients to test in production. The company has produced its first samples of Unembossed die-cut lid with logo distance marker for sealing PET-containers. Their inner side is decorated with a customer’s elegant logo made of foamed heat-seal lacquer dots. This additional branding, accomplished with the white on silver colors, will gently imply that the product your customer has chosen was made with love and attention to every detail.
Like other trends, the idea of printing logo on the inside of a die-cut lid has come to Russia from Europe. But even there it is a trademark of a premium brand that can allow the aggressive marketing strategy. The Packaging Factory MILK is the only company in Russia that offers this technology. To achieve this, the factory from Tula acquired a complete set of equipment.
Some of the company’s major clients are already considering the brave innovation. Among them are EFKO that operates as “Sloboda”, and a Russian-Belarus company Balmiko (“Milava). On the eve of the International Industry Exhibition ROSUPACK, the Packaging Factory MILK has started to send samples of the exclusive packing to its clients. On June 26 – 29, everyone can see the die-cut lid with logo on the inside and make contracts in the International Exhibition Center Crocus Expo at stand B 547 pavilion 3, hall 15 (Moscow).