Shellfish Container is Ideal for Branding

A polypropylene pack from RPC Superfos is being used for a shellfish range from Spanish frozen seafood company Original Gourmet. The rectangular SuperCube® bucket enables reuse and is ideal for branding – two benefits that the Premium Shellfish® range’s previous cardboard packaging was unable to deliver.

“Our products lost their identity the very moment they were taken out of the cardboard box – a packaging without potential for second use,” explains Marc Gordó Badia, CEO of Original Gourmet. “Now, thanks to the SuperCube® bucket, our Premium Shellfish® makes an excellent first impression and stays in the professional kitchens after the original content has been consumed.”

The Premium Shellfish® range comes in two sizes – 3.8 and 5.8 litres – of the rigid injection moulded pack. Both sizes provide a large area for branding and decoration, and feature an attractive high-definition design rendered by the advanced In Mould Labelling technique.

“We highly appreciate that our packs are embellished with top quality, scratch resistant In-Mould Label decorations,” continues Marc. “All our customers have congratulated us on our packaging, which is a novelty in our product category.”

In addition to the container’s other benefits, it can also be used repeatedly, providing outstanding convenience and enabling a second life that supports Original Gourmet’s marketing efforts by creating brand awareness among chefs and their teams.

“Right from the start, we received full support from RPC Superfos: an important fact for a small company like ours,” concludes Marc.