Crown Partners with Former Shark Tank Contestant Victoria’s Kitchen To Win Gold in 2015 Global Packaging Design Awards
A new line of 50-calorie beverages from Victoria’s Kitchen, inspired by traditional and artisanal European recipes, has won major recognition for its matte finish, 12-ounce sleek styled cans by CROWN Beverage Packaging North America. The Victoria’s Kitchen cans were named a Gold Award winner in the Liquid Refreshment category of the 2015 Global Packaging Design Awards. Entries were judged on graphic design, innovation, and structural design. Judges noted that “Like the industry they are a part of, their designs are a playful mix and incorporate elements of both history and fresh new originality.”
The Victoria’s Kitchen line has already been successful in bottles bearing the European-inspired vintage packaging designs. Crown’s sleek-line 12-ounce cans deliver a smaller serving size and feature a matte finish that draw attention to the graphic designs, which were developed by QNY Creative (New York, NY). The 50-calorie drinks are available in four flavors: Almond Water Original, Almond Water Coconut, Organic Ginger Lemonade, and Organic Peach Ginger Lemonade Tea.
According to Victoria’s Kitchen owner, David Meniane, “Our beverages are meant to be enjoyed ice cold or combined with favorite spirits for one-of-a-kind cocktails. Our brand features imaginative blends of healthful natural ingredients and enjoyable flavors. And our packaging successfully conveys the way our specialty drinks transport everyone who drinks them.”
“It is very rewarding to support Victoria’s Kitchen in winning this major industry award,” notes Ron Skotleski, Director of Marketing, CROWN Beverage Packaging North America. “Our team works very hard to partner with our customers, meet their vision, and create a truly unique, differentiating package.”
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Source: Unipack.Ru
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