Sidel Strengthens Leadership Team in Russia & CIS States

Reporting to Pavel Shevchuk, Sidel’s Europe and Central Asia (ECA) Zone Vice President, Artem Krukov was previously Regional Commercial Manager for Russia and Belarus and is now charged with supporting beverage producers across the broader region.

Based in Moscow, Krukov joined Sidel in 2006 and has held a number of key account management and commercial positions in Central Asia and Russia, including oversight of the Coca-Cola Hellenic Europe account. Prior to this appointment Krukov was also acting interim managing director at Sidel Vostok.

“We are fortunate to have a great team of leaders of Artem’s caliber and his promotion is testament to his achievements and knowledge of our customers’ needs. As we look to maximize growth opportunities in this region, ensuring we have compelling solutions that add value to customers and prospects in Russia and the CIS countries are critical to our success,” said Pavel Shevchuk.

Russia's population in 2014 was 144 million and it will rise by just 1.5 million over the remainder of this decade. According to Euromonitor statistics bottled water is the largest category in the Russian soft drinks industry with 4.9 billion litres consumed in 2014 – an increase of 4% in 2014, with an anticipated compound annual growth rate (CAGR) of 3.7 percent predicted for the period 2014-2017.