New Jar makes an Impression On-shelf

Leading Italian cosmetic company ESI SpA has selected the Empress thick-walled crème jar from RPC Bramlage for its Aloedermal anti-ageing cream.

The new jar combines a luxury image with the practical lightweight and shatterproof advantages of plastics to deliver a user-friendly pack solution that at the same time reflects the premium nature of the product it contains.

The injection-moulded jar features an inner layer in blue polypropylene and a transparent outer layer in SAN. This double-wall design helps to maximise the jar’s quality positioning and on-shelf impact.

Advanced decoration techniques incorporating a matt varnish finish combined with hot stamping in silver further enhance the pack’s consumer appeal.