Evocative package for innovative product increases sales...

TricorBraun's customer wanted to market a new type of product - pomegranate juice and wanted the package to mimic the look of a pomegranate. For nearly a year, TricorBraun worked with the customer designing bottles and providing information and options on both glass and plastic containers. Finally, a package design was completed that could be run in glass and decorated within acceptable parameters. It is a round container made of up two or three "bulbs," depending upon the container size. The neck has pointed arches encircling it that resemble the top of the fruit.

Ceramic decorating on a sphere was the next challenge. Four passes are necessary to decorate two bulbs in two colors. The other challenge was to supply the printed lug closures in custom colors - a different color for each flavor.

It was a complex project, but now sales are brisk and the original package is catching the eyes of those unfamiliar with the benefits of pomegranate juice.

TricorBraun supplies everything for this package, from the two sizes of decorated glass bottles, metal lug closure, shrink band, to the corrugate.