Esko at Interpack 2014: packaging preproduction solutions for the 21st century

Esko, the global leader in software solutions for packaging brand management, design and prepress, announces that it will be exhibiting at Interpack, the international trade show for the packaging industry and related process technologies. Esko will be located in hall 7A, stand B28 at the show, which is held in Düsseldorf, Germany, 8-14 May.

“Esko is dedicated to solving the business issues faced by brand owners, pre-media companies and packaging converters as they work to meet the needs of a demanding and rapidly changing world of packaging,” says Christian Korte, Senior Vice President Sales, Marketing and Customer Services at Esko. “Together with our partners, we present a full range of innovative solutions that address today’s challenges of global packaging management and production supply chain. Amongst others, these challenges include avoiding recalls because of packaging misprints or non regulatory content; shortening long approval cycles; ensuring traceability and packaging protection; remaining sustainable and guaranteeing brand color consistency on different types of packaging. Esko's solutions tackle each of these challenges, enabling brands to gain full control of their packaging production."

As the recognized leader in packaging design and prepress solutions, Esko will show unique, smart software that incorporates its wealth of expertise in the packaging arena. Esko solutions make it easier and more productive for brand owners as well as packaging converters to remain competitive while staying in tune with industry and consumer trends.

Esko experts will detail how to enhance content management, shorten approval cycles and ensure regulatory compliance with WebCenter, a fully-featured online packaging management solution. They will inform brands how to manage brand color accuracy across the global supply chain – from proof to package to display – in a smart and comprehensive manner with dedicated color solutions such as PantoneLIVE™ and leverage the benefits of multi-color printing with Esko Equinox. Brand owners and retailers will experience the highest possible realism during the packaging development process using Esko's 3D technologies, including Studio and Store Visualizer, to present hyper-realistic 3D images of packages from design through positioning on store shelves.

Visitors to the stand can also learn how to save costs with sustainable packaging, by using Esko Cape solutions tooptimize packaging logistics throughout the supply chain – including secondary packaging, palletization, and loading of trucks and containers.

Finally, Esko will also present its leading solutions for producing high quality, consistent print results with flexo printing, the most cost-effective print technology for the packaging industry. Packaging converters should visit the Esko stand to see the stunning results that are achieved for labels, flexible and corrugated packaging and folding cartons using Esko’s broad array of flexo tools and solutions.