Sainsbury's Celebrates Queen's Jubilee with RPC

Supermarket giant Sainsbury’s selected containers from RPC for a range of vintage-style confectionery and snacks to celebrate HM The Queen’s Diamond Jubilee in June.

The 760ml standard PET vases were supplied by RPC Blackburn in a clear polymer which allowed Sainsbury’s to maximise the colourful contents, and reflected the traditional feel of the limited edition range. They were crowned with a gold 89mm cap supplied by RPC Halstead.

Sainsbury’s introduced a 14-item heritage range for the Jubilee, including jars of vintage sweets such as Liquorice Allsorts and Dolly Mixtures in the RPC vases, as well as preserves, soft drinks and beer. The labels were based on historic Sainsbury’s packaging and the retailer’s early poster designs.