Powerful Relaunch For Taft Power Gel

RPC Kutenholz has implemented a powerful relaunch of the 300 ml Taft Gel bottle for Schwarzkopf & Henkel. The striking handle recesses on the left give the inverted bottle its exclusive appearance on-shelf.

RPC Kutenholz produces the bottles on a fully electric extrusion blow moulding line using the latest technology. As part of the moulding process, the seam on the base of the bottle, which is visible when the pack is inverted on shelf, is subjected to a special treatment to give it a ridge-free surface.

The bottle, made from PETex, offers a glass-clear view of the product. Taft hair gel, which is sold throughout Europe, comes in various strengths that provide the right level of hold for different hair types.