Suedpack customer awarded WorldStar Award 2010

The World Packaging Organization has awarded the leading Turkish sausage and meat producer, Namet, a WorldStar 2010 Award in the Food category.

The specialist jurors found the “Hungarian Salami Separable Advantageous Package”, to be a high-quality gourmet speciality in resealable and separable 200g double pack from the Upper Swabian film manufacturer, Südpack. The official award of the prize takes place in May 2011 at this year’s interpack in Düsseldorf.

Turkey is one of the most strongly growing economies in Europe and has mastered the crisis well. The food industry in particular is very promising at the moment according to the assessment of the Business Monitor International (Turkey Food and Drink Report Q1 2011). In this environment, the local market leader for high-quality sausage and fresh meat products, Namet, is also brimming with energy and a desire to expand – and is finding extensive recognition.

The company, founded in 1929, has been part of the Kayarlar Group Corporation since 2005. Since 2010 the group has been distributing all its sausage and meat products under the brand name Namet. In the same year, the Kayarlar Group invested almost Euro 70 million in a processing operation that produces to the highest European standards. Already chosen by the Turkish trade association TUSIAV as company of the year 2010 in the area of meat and delicatessen, the quality supplier received the Golden Package Award from the Turkish Standard Institute (TSE) for its user-friendly and “Separable Advantageous Package” with 2 x 100 gram Namet Hungarian salami. This also qualified Namet to apply to the international WorldStar Award, which was awarded to the company by the President of the WPO, Keith Pearson, on 28 October. All prize winners were honoured at interpack with a ceremony on 17 May 2011 in Düsseldorf – so a hat-trick for Namet.

The award-winning packaging developed and manufactured by Südpack with a design printed using the flexo printing process, consists of a resealable top film, Multipeel AV 106, and the bottom film also produced as high barrier, ecopet V 300 on APET basis. Multipeel scores with high-barrier properties, the highest functionality and absolute freshness in the opened package. It can be processed on all standard packaging machines. The highly transparent film range ecopet is extremely well suited to thermoformed packaging due to its good thermoforming properties and machinability, as used for meat or cheese, for example. The award-winning pack for Namet is divided into two sections, which can be easily separated along a perforation line and opened independently of each other.

“Thanks to the use of Multipeel, resealing each section can be done easily, so the sausage keeps fresh longer in the consumer household”, explains Yalcin Zamur, who made a significant contribution to advancing the project at Südpack in Turkey. “Because the lower film gets narrower towards the bottom, the products do not slip down on the shelf, even if positioned vertically.” In addition, the oval design is eye-catching and appealing. The salami packaging wins not only with the jury, but also at the point of sale with this impression – just like the resealable package, eye-catching, a convenience advantage and a first in the Turkish market for sausage and meat products.