All Eyes on SCA Packaging

SCA Packaging, a leading European provider of customer-specific packaging solutions, has relaunched and rebranded its speciality UK businesses.

SCA Packaging has introduced new branding across three specialist fields: Branded Packaging, Display and Co-Packing. The relaunch will work to strengthen customer’s awareness of SCA’s commitment to the UK market in these fields following the sale of its conventional corrugated business in 2008, whilst offering customers and prospects a simpler route to market.

SCA Packaging works with some of the biggest names in the UK and across Europe to create effective, innovative packaging as well as industry leading point of sale marketing material. Whether a customer is looking for new branded packaging, innovative display options, or bespoke contract packing, SCA can genuinely provide a ‘one stop shop’ of cost-efficient packaging solutions.

The relaunch will also see the introduction of a completely new brand identity, led by a striking black and white creative with a magnified ‘eye’ in one of three vibrant colours – green, pink and blue – representing the three specialist fields. The ‘eye’ symbolises the visual aesthetical appeal of SCA Packaging’s printed products and will run across all of the company’s materials, both on and off line.

Tom Heys, Managing Director comments: “We are delighted to be relaunching SCA Packaging and introducing three distinct divisions of expertise across Branded Packaging, Display and Co-Packing. Our aim is to communicate the breadth and diversity of our offering and reaffirm our position as one of the biggest players in the market.

Our recent history has meant that it was both complex and occasionally confusing for customers and as a business that prides itself on helping our customers, we felt that now was the time to simplify our structure and make it even easier for customers to experience our best in class packaging expertise.

The new contemporary, impactful look and feel of our corporate identity further illustrates the company’s leading edge capabilities which enable us to meet the demands of today’s FMCG markets and create maximum impact for every brand we work with anywhere and everywhere customers encounter it.”