Little Pots of "Black" Gold

There’s a brand new, flavour-packed instant hot noodle snack on the market – Golden Wonder: The Nation’s Noodle, and RPC Containers Blackburn has produced the stand-out pots that should help see the product become an overnight success.

After reaching an agreement with crisps and snacks manufacturer Tayto Group Ltd. to use the nostalgic Golden Wonder brand for a hot noodle snacking option, Symington’s needed a packaging company to make eye-catching, practical pots to grab consumers’ attention in-store and do the flavour-filled products justice.

To this end, Symington’s opted for RPC Blackburn’s 430 ml Snack Pot, a robust and attractive option ideal for hot noodle snacks. The injection moulded PP pot features vertical flutes to help disperse heat from the top of the container – ensuring safe handling – while the large decoration area provides ample space for the brand to stamp its identity.

Ensuring a real point of difference from other hot noodle snacking products, black PP has been used for the pots giving a high gloss finish. What’s more, and unlike other products that print directly onto the containers, the Union Jack inspired branding for Golden Wonder: The Nation’s Noodle uses labels. The pots’ lidding film is also printed to reinforce the Golden Wonder branding.

“Golden Wonder has a fantastic heritage in the instant hot snacks category so we’re absolutely thrilled to be bringing it back,” comments David Cherrie, Marketing Manager at Symington’s. “The brand already means so much to so many Brits, but we’re confident that there’ll be a whole new generation of fans once people get to taste the product.”

“RPC Blackburn has shown great ingenuity and creativity to tailor its Snack Pot into a visually exciting format that will capture consumers’ imaginations.”

The new range of hot snack food was launched in Tesco on 3 August 2009 in a major end-of-aisle promotion, and is being supported by an integrated PR, marketing and digital campaign that includes a comprehensive nationwide sampling tour.

The first product variants to market are divided into noodle and pasta snacks, with seven tasty flavours including Chicken and Mushroom, Sweet and Sour, and Spaghetti Bolognese.