Ukraine: Sandora Company presents a new FruTonis product

On July 2nd, 2009, Sandora entered a new product into the market – FruTonus TM carbonated drinks.

FruTonus carbonated drinks are filled at Sandora production complex #2 in Meshkovo-Pogorelovo village in Nikolayev oblast. A special line for carbonated drinks production with capacity 170 000 000 l per year was established.

FruTonus is a number of sweet carbonated drinks which are developed by Sandora Company specialists in four taste variations: apple + hips;- lemon + coneflower; orange + sea-buckthorn; pear + lime.

The main drink components are natural apple, pear and orange juices in combination with healing plant extracts. The main target customers of this product are young people aged 22 to 28 with average income.

Sandora LLC Marketing Director Elena Stoyanova: ‘FruTonus combines 100-year experience of Pepsi Company in carbonated drinks and perfect quality of Sandora Company. We plan that this new product will become a strong brand at the carbonated drinks market which is new for our Sandora Company. This step will help us not only in widening our range of products, attracting additional customers and increasing of sales volumes, but also in strengthening our positions at the non-alcoholic drinks market.’

The planned production volume of this drink is 8 000 000 l till the end of 2009. At the market this product will be represented in PET bottles of 0.5l, 1l and 2l at the price of 3.9 hrn per liter. However till the end of summer our company plans to sell this product at the unique price for all Ukrainian territory – 10% lower than the announced price.