SABMiller RUS launches new brand to the market - "Matushkin kvass"
SABMiller RUS announces kvass Matushkin sales start. New product manufacturing started in May 2009. Kvass is brewered by SABMiller RUS branch in Vladivostok and will be available in retail at the Far East.
There is a wide range of local beer brands produced at the brewery in Vladivostok and also there is capacity to produce kvass.
«Kvass is a new product for us, - says Vasiliy Basmanov, Head of SABMiller RUS affiliate in Vladivostok, - we try new category and hope, that taste of Matushkin kvass will win loyalty of our consumers. We aim to maximize effective use of our production capacities and opportunity to launch new product was realized».
«Matushkin kvass» will be available in PET bottles of 1, 5 liter.
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Source: Unipack.Ru
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