Russia: Soldis Renovates Tchaikovsky
Soldis Communications conducts restyling of Tchaikovsky vodka brand for Vremena Goda trade house. Tchaikovsky is a brand with 10 years’ history on the market. It has a pool of loyal adherents and its new visual image was to keep their commitment and help win more of the market share.
People of style but conservative in their ways are Tchaikovsky’s target audience. That is why the agency worked out a modern image but preserved brand’s characteristic traits. Back side of the bottle is now decorated with scenes from the Swan Lake ballet, made by frosting on glass. The logo became easily readable and the overall design most up-to-date.
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Source: Unipack.Ru
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