Russia: Soldis Communication creates visual image for a new umbrella brand of Galaxy’s dairy products MilkTime

The Agency has developed the brand logo and package design of the brand’s pilot product – drinking yoghurts of 4 different tastes.

MilkTime yoghurts are aimed at active, social and financially independent women. Health giving and well timed food is a part of their lifestyle. That is why these are stylized illustrations of their day pastime – riding on a good car, dreaming of a trip to exotic countries – which formed basis of the new brand image. Bright food illustrations which are so common for the yoghurt category gave place to small high quality pictures of the product at the package’s bottom. They help to show and differentiate tastes.

Even the bar-code was creatively worked over and decorated with leaves and branches.

«As to the logo, it resembles the clock in its form and thus communicates the brand’s USP: each product of MilkTime is specially worked out for a certain time of the day, which increases their health giving qualities» – says designer Pavel Konyukhov.