Ukraine: "Obolon Light" is in multipack now

In January 2009, the company «Obolon» started the production of beer in the new packing. Now you can buy beer «Obolon Light » in multipacks for 4 cans by a capacity to 0, 5 l.

The production of drinks in cans becomes more popular in Ukraine because of the growing demand among consumers. In 2008, market share of cans of beer amounted to 6.5%. The company «Obolon» began filling the beer «Obolon Light» in the can 0, 5 L last year and continued innovations in packing and offered to the consumers their favorite drink in the comfortable multipack.

The effective innovation became possible due to the production capacities of new workshop of filling, which produces 60 000 cans per hour. The modern German equipment allows not only making filling in cans 0, 5 l. and 0, 33 l, and also packing products in a special thermofilm.

Multipack is an effective solution for both buyers and producers. The beer market in Ukraine is near to the satiation. In this situation, multipack is a significant competitive advantage, in fact such packing promotes the consumer value of brand and appears the additional mean of communication with the audience, which has a special purpose.

According to brand manager of TM «Obolon» Antonina Osyhovskaya, «one of the main advantages of multipack is a comfort for the consumer. Now, buying «Obolon Light», you can take a few mini-packs of favourite beer and treat your friends».

Multipack easily placed in any refrigerator and it is also comfortable in transportation. It will become an irreplaceable companion at home, on the beach, in trips, because packed in this way, cans are not deformed and compactly placed on any surface.