Ukraine: Multiactive innovations of TM Sandora

On the threshold of New Year holidays TM Sandora Multiactive expanded its range of goods and made healthy products connoisseurs happy by providing three new flavours of specific juice mixes. To the list of already loved products are added:

• Green Multiactive + Aloe that help keep work of the whole organism in balance.
• Orange mix + Sea-buckthorn that act as an anti-oxidant.
• Exotic fruits + Passion fruit flowers that help achieve inner harmony.

TM Sandora Multiactive is the first juice product at Ukrainian market that is enriched with natural plant extracts. This innovation appeared at the juice market for the first time in September 2007 being represented by three flavours: “Tropical Fruits + White Tea”, “Red Berries + Ginseng”, “Pink Grapefruit + Magnolia-Vine”. Just in a year this trade mark occupied 1.2% of all juices market share and approximately 20% in juice mix segment with 5% of average monthly growth rate. That influenced the decision to expand the range of this trade mark products. “Healthy lifestyle today is the norm for many modern people; not only delicious, but healthy products are becoming popular among customers”, says Ella Tsybulya, brand-manager of Sandora TM group.

Customer base of this trade mark includes people with developed consumption culture, mainly urban residents that lead active lifestyle and are more affected by tiredness, stresses and negative influence of environment.
The product is presented in two package formats – 1 liter Tetra Prisma Aseptic package for family consumption and 0.5 l Tetra Prisma Aseptic package for individual consumption.

Due to new flavour products of TM Sandora Multiactive the company is aimed to occupy about 2% of market share by the end of 2009.