Impress' innovative closures chosen by Bonduelle

Impress' state of the art Easy Peel® closures have been selected by Bonduelle, one of the biggest and best known brands in the European processed vegetables market, to create new standards of convenience for consumers.

Changing lifestyles and a growing demand for convenience and time saving packaging, has inspired Bonduelle to introduce Easy Peel® closures for its three-piece sweet corn cans. The ends, which are reminiscent of yoghurt pot lids, communicate a fresh image and can be sterilised in standard over-pressure batch retorts to 'lock in' the vitamins and minerals of the sweet corn. They are very safe to use, having smooth internal edges when opened. The 150g single portion "Crispy Gourmet Majs" pack has been targeted at Scandinavian countries such as Denmark, Sweden and Norway.

Cassegrain, one of Bonduelle's distinctive brands, is introducing four new tasty vegetable spreads - artichoke, dried tomato, green olive and red pepper - to extend the existing range of peas, lentils and ratatouille. The spreads, which are packed in similar rectangular, printed two-piece aluminium club cans to the vegetable range, now feature Easy Peel® easy-to-open closures. The innovative containers are stackable, saving shelf space, and have a convenient re-closable plastic lid. The Cassegrain products can be found in the ambient aisles of French supermarkets.

Philippe Gimenez, Director of Research & Development at Impress, said, 'With the creative help and technical expertise of Impress, Bonduelle has been able to launch distinctive and innovative, consumer-friendly solutions which will grow their markets.'

Easy Peel® ends are constructed using a steel or aluminium ring with an aluminium foil, reducing the weight compared to a standard end by 50% or more - another example of how innovative developments in metal contribute to sustainable packaging solutions for the 21st Century.