Sandora Company is launching new products TM Sanday

Sandora Company, the leader of Ukrainian juice and nectar market, is entering two new products under TM Sanday into the market. These are flavoured water  Sanday Ice Water and juice drink Sanday Ice Fruit. These products are opening a new segment for the Ukrainian juice market. This segment is represented by soft non-carbonated beverages with natural juice content.

New refreshing drinks represent the addition to the existing range (since April, 2007) under ТМ Sanday. This range is represented by a line of ice teas Sanday Ice Tea. Ice tea Sanday Ice Tea, flavoured water Sanday Ice Water and juice drink Sanday Ice Fruit are united under one trade mark and considered to be healthy products that satisfy thirst perfectly and do you good.

Drinks containing natural juice are produced without using preservatives and colouring agents and are considered to be a worthy alternative to the carbonated drinks.

Sanday Ice Water is the water that was added and strengthened by energy of natural juice. The product is created for those who prefer to drink water during summer heat, but also would like this water to have a flavour. This new product is out in two varieties: Ice Water with an apple-mint flavour and Ice Water with a lemon flavour.

Sanday Ice Fruit is a drink with the high content of natural juice. The product preserves lightness and freshness of water thus satisfying thirst very well. And natural juice being a drinks’ component creates inimitable tastes, and also saturates with fruit vitamins and energy. Everyone can taste these new products in three flavours: Iсе Fruit grape-pomegranate, Ice Fruit multifruit, Ice Fruit orange-marakuja.

“Non-carbonated drinks segment has been growing very fast in recent years, - says Elena Kutina, the marketing director at Sandora Company. – From 2004 till 2006 its consumption has increased more than twice  that corresponds to 45% of growth evolution. The segment of juice containing soft drinks does not exist in Ukraine at all, and meanwhile, consumers tend to give more preference to healthy natural products that still thirst extremely well and do good to your organism at the same time. Considering experience of the European countries, it is possible to assert with confidence that the segment of non-carbonated beverages with juice content that is new for our country will shortly gain a considerable market share”.

New drinks are purposed for young people aged 16-35 who follow the fashion and care about their health, live in the cities and lead an active way of life.

The production of Sanday Ice Water and Sanday Ice Fruit was started in May at the industrial complex No2 of Sandora Company (Meshkovo-Pogorelovo village, Nikolaev oblast). Drinks are bottled in PET-package (0.4l) which is convenient for on-the-go consumption. Besides its convenience, the unique technology Best Aseptic is considered to be one of the advantages of plastic bottle. It makes the package less transparent, that protects a drink from sunlight and so allows to keep the quality of the product longer.

New drinks have already come into the market and their prices are 2,15-2,30 UAH for water with flavour Sanday Ice Water and 2,95-3,20 UAH for juice drink Sanday Ice Fruit.