M-real launches new Simcastor Wet Strength label papers

M-real Consumer Packaging has launched two new fully wet strength label papers, Simcastor Label WS, a supercalendered label, and Simcastor Label WSE, a linen embossed label, aimed at the expanding beer and beverage market. Thanks to their excellent functionality throughout the value chain, the label papers are ideal for glass or PET bottles.

Both Simcastor Label WS and Simcastor Label WSE offer full wet-strength, in the manufacturing process, in chiller cabinets in wholesale and retail environments, and in the home. The labels are available in three basis weights of 70, 75 and 80 g/m², and they are alkaline resistant.

Simcastor Label WS and WSE provide excellent functionality throughout the value chain:

• Printing: they are suitable for printing by sheet-fed offset, gravure and flexo, offering good dimensional stability
• Metallising: suitable as a base for vacuum metallising
• Die cutting: the labels have good lay-flat characteristics and give a good die cutting result
• Labelling: their reverse side treatment allows for easy glueing and curl control, and they are suitable for today’s fast bottling lines.
• Logistics: help nurture brand identity in retail stores and restaurants. Ideal for cold storage.
• Washing: the labels can be removed in one piece in an alkaline washing process.
• Recycling: bottles are easily recycled, and removed labels can also be incinerated.

Eija Weckström-Rita, Sales Director of M-real Consumer Packaging says: “Following a successful launch in Russia and CIS, we are now looking to expand the sales of Simcastor WS and WSE into new markets. They are the right products at the right time – being made from a sustainable material, paper – yet making no compromise on quality or performance. And with more environmentally-aware consumers returning bottles or sending them to be recycled, labels that remove easily make the process much more efficient. ”

Simcastor Label papers are produced at M-real Simpele Mill in Finland, manufactured to high environmental and quality standards that include PEFC Chain of Custody, ISO 9001, ISO 14001 and ISO 22000. They are available in both sheets and reels, and have good availability thanks to short production cycles.